They are yellow, they are cute, and they've been such a fun project! I was lucky enough to be part of the campaign planning & creation for all the movies they were in. So they've quite grown on me and I already feel like I know these little characters personally - did you know that Bob has two different eye colours? And Stuart is quite the ladies' man ... Well, back to business: What you can see here are the highlights of the campaigns for the "Minions" movie and "Despicable Me 2" ("Ich - einfach unverbesserlich" in German, so don't get confused ...)
branded trucks and trains
flyer and material to promote the ticket pre-sale
a station takeover of the Mehringdamm in Berlin which we rebranded as "Miniondamm" with minions everywhere, local artists who designed minion graffiti and a big opening ceremony with the German dubbing actors and walking characters
The campaign sparked a lot of buzz on social media!