In 2015 we were lucky enough to be invited to pitch for the Berlinale Campaign – a great honour and lots of fun. We came up with three campaign looks. I will show you my favourite two: The first was a bear made out of a single red thread. This thread was also supposed to serve as a literal red thread for the whole campaign. The second idea was based on the Rorschach test. The Berlinale bear is shown in various different shapes and colours – one for each of the award categories.